Analysis
MTV Insights Studio presents ‘Mera Bharat Amazeballs’, the most extensive study into the mindset and behaviour of India’s youth
Mumbai: With 600 MN people below the age of 25, no other nation in the world is home to a...
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Indian Digital Advertising Industry to grow at 27% in 2020 to reach Rs. 17,377 Cr: report
Mumbai: The Advertising spends on Digital media in India is expected to grow at a CAGR of 27.42% to cross...
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Brands under Pressure to act against Climate change: WARC Marketer’s Toolkit 2020
Climate change became the climate crisis in 2019. The work of campaigners such as Greta Thunberg, and the Extinction Rebellion...
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Purpose matters and it generates results
Lessons from the Brand Purpose category, WARC Awards 2019 – report guest-edited by Fernando Machado, CMO, Burger King WARC, the...
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72% of Urban Indians will be watching more TV from streaming services opposed to Cable TV: Ipsos Predictions 2020
New Delhi: How is Circa 2020 likely to pan out? According to the latest global survey by Ipsos titled Predictions...
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Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade
International: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps...
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Digital Advertising in India predicted to grow at 30% YoY: Deloitte
New Delhi: Deloitte India today announced the “Technology, Media, and Telecommunications (TMT) Predictions 2020”. The India report was released by...
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Government of Delhi tops Most Aired Campaign; Trivago is the Most Liked Campaign in Chrome Optimal+ Wk 53
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 53...
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Regional Music Consumption hit a 3 year high among Indian music lovers in 2019: Gaana
New Delhi: Music streaming app, Gaana’s annual report on the country’s music consumption trends registered an unprecedented demand for regional...
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Marketers to renew their focus on long term Brand Building in 2020: WARC Marketer’s Toolkit
Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing...
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