Analysis
Majority Indians wary of businesses reopening – feel could put people at risk – Ipsos COVID 19 Survey
New Delhi: According to a new global survey by Ipsos, a global market research company, on COVID-19, at least 2...
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Impact of Covid-19 on Indian Media and Entertainment industry is a mix of pain, hope and opportunities: ICRA
Credit outlook Negative for Film Production and Exhibition, Print Media and Television Broadcasting segments Credit outlook Stable for Distribution Platform...
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1 in 3 Indians watches online videos, usually in Hindi, says Google report
Mumbai: Who's the new Indian online video viewer? According to Google, they're 15-34 year-olds (73%) who Google videos whenever they...
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BARC WK 20: Colors moves up to the 3rd position in Hindi GEC Pay-TV; DD National secures the 5th position in Hindi GEC Rural
Mumbai: In week 20 the Hindi GEC Pay-TV category, we see Star Plus leading with 792mn impressions according to the...
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Online Education and Video Streaming platforms dominated the Youtube ads amidst Covid-19: Study
With the countrywide lockdown and people practicing social distancing, brands like Netflix and Udemy are investing in their maximum limits...
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Facebook India-BCG Report reveals Steps Businesses Can Take To Build For The New Path-To-Purchase
COVID-influenced consumer behavior shifts related to the adoption of e-commerce, embracing of digital services & experiences, growing value-consciousness and focus...
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Declining Ad revenues crippling the growth of Media & Entertainment Industry in the Covid : PHD Chamber
Mumbai: Media has been one of the most suffered sectors due to Covid-19 pandemic. The Print Media has lost significantly...
Read moreDetailsBARC WK 19: Star Plus continues to lead Hindi GEC Pay-TV and Urban category; DD National drops down to 6th position in Hindi GEC Rural
In week 19 the Hindi GEC Pay-TV category, we see Star Plus leading with 859mn impressions according to the television...
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Urban Indians treading with utmost caution amid corona virus pandemic – Only 1 in 2 comfortable about returning to workplace : Ipsos Survey
New Delhi: According to the new wave of the Ipsos COVID 19 survey, only 1 in 2 Indians (50%) are...
Read moreDetailsBARC India begins engaging and servicing panel operations in ‘Green Zones’ across India
Mumbai: Broadcast Audience Research Council (BARC) India and Meterology Data Pvt Ltd (MDL) that manages panel homes and operations resumes the servicing...
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