Analysis

The Over-the-Top (OTT) video market will surpass US$200 billion by 2024, with 90% of that value fueled by subscription and...

According to BARC data of HSM NCCS All India (Urban+Rural) for week 3 and we see a change, Colors leads...

Mumbai: Capgemini, the official Global Innovation Partner of the Men’s and Women’s HSBC World Rugby Sevens Series since January 2018,...

Advertiser spend on sports sponsorship is expected to rise 5.0% this year to reach $48.4bn worldwide - the strongest growth...

Mumbai: With 600 MN people below the age of 25, no other nation in the world is home to a...

Mumbai: The Advertising spends on Digital media in India is expected to grow at a CAGR of 27.42% to cross...

Climate change became the climate crisis in 2019. The work of campaigners such as Greta Thunberg, and the Extinction Rebellion...

Lessons from the Brand Purpose category, WARC Awards 2019 – report guest-edited by Fernando Machado, CMO, Burger King WARC, the...

New Delhi: How is Circa 2020 likely to pan out? According to the latest global survey by Ipsos titled Predictions...

International: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps...