Analysis

MUMBAI: Netcore today announced the release of Netcore Agentic Predictions 2026, a data-driven thought-leadership on agentic marketing report outlining how...

Mumbai: India’s consumption-led growth is entering a decisive new chapter—one that is no longer anchored to its largest metropolitan centres....

New Delhi: Traditional media planning models are rapidly becoming obsolete as advertising investment, technology and consumer behaviour undergo fundamental shifts,...

Mumbai: Corporate reputation has moved from being an intangible brand virtue to a measurable financial asset capable of delivering billions...

Mumbai: Omnicom Media Asia Pacific (OM APAC) has released its 2026 Trends Report, using the global stage of the Consumer...

Mumbai: Even as streaming platforms proliferate, India remains a cinema-first market at heart. Eight out of ten Indian moviegoers still...

Mumbai: Generative AI (GenAI) is rapidly becoming a part of everyday life for Indian consumers, influencing how they shop, research...

New York: Omnicom Media, an Omnicom Connected Capability, has released a new research report titled The Future of Brand Influence,...

Mumbai: India’s research and insights industry continued its strong growth trajectory in FY2025, reaching a market size of ₹29,008 crore...

Mumbai: As India ushered in the New Year, Instamart witnessed a surge in last-minute shopping that reflected a blend of...