Analysis IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports April 3, 2026
Analysis IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend March 30, 2026
Analysis IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine March 28, 2026
Analysis Brands must rethink targeting to embrace personalisation: Zenith February 25, 2019 0 Read moreDetails
Analysis 77% of consumers buy brands who share their values : Havas Meaningful Brands® 2019 February 21, 2019 0 Read moreDetails
Analysis OOH to grow at a rate of 12-15% in 2019: Posterscope India February 14, 2019 0 Read moreDetails
Analysis GroupM TYNY 2019: Indian ADEX to grow at 14%; TV & Radio to grow at 15% – Digital at 20% media mix February 13, 2019 0 Read moreDetails
Analysis Majority of parents do not monitor the content their kids view online: OLX survey February 5, 2019 0 Read moreDetails
Analysis 2018 Entertainment Trends Report: Sanju Most Discussed Movie of the Year February 2, 2019 0 Read moreDetails
Analysis OOH outperforms other traditional media formats; APAC top market with 7.8% share: Magna and Rapport study January 30, 2019 0 Read moreDetails
Analysis Indian Media and Entertainment industry to touch USD 52,683 million by 2022 with 11.7% CAGR: ASSOCHAM-PwC study January 29, 2019 0 Read moreDetails
Analysis Mobile Adspend is set to top TV across key markets this year; Will grab 27.1% share on all media spend: WARC Data January 24, 2019 0 Read moreDetails
Analysis Time Spent in Top 5 Video Streaming Apps up 140% in 2018 vs. 2016: App Annie January 22, 2019 0 Read moreDetails
