Analysis Nearly 29% of organisations anticipate workforce cuts across print media, linear TV and back-office roles: TeamLease Employment Outlook Report December 22, 2025
Analysis 2025 Influencer Marketing Playbook Maps India’s Top Creators Across Food, Travel, Lifestyle, Beauty, Tech and Entertainment December 22, 2025
Advertising 77% of all buying processes now use AI, with 40% of buyers being heavy users: Dentsu B2B December 22, 2025
Analysis Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report December 19, 2025
Analysis 10 Secs is the maximum ad duration preferred by viewers online- Says study by Chrome DM March 13, 2018 0 Read moreDetails
Analysis Influencing Factors that drives the growth of TV Viewership in India March 12, 2018 0 Read moreDetails
Analysis Kantar IMRB captures the Data on social media conversation around Women’s Day March 10, 2018 0 Read moreDetails
Analysis Sports – Reality – Drama – How digital redefines the response to TV advertising: Silverpush Report March 2, 2018 0 Read moreDetails
Analysis BBDO Mumbai’s Ariel’s Dads #ShareTheLoad is world’s top effectiveness campaign: WARC 100 February 26, 2018 0 Read moreDetails
Analysis Successful brands allocate 13% of media budgets to OOH: WARC Global Ad Trends February 21, 2018 0 Read moreDetails
Analysis 73% Indians Interested in 2018 Winter Olympics: Ipsos Study February 21, 2018 0 Read moreDetails
Analysis Kantar IMRB launches Indian Online Shopping Report-2017 February 20, 2018 0 Read moreDetails
Analysis Indian AdEx slowed down to 7.4% with TV at just 4.3% in 2017; to grow 12.03% in 2018: Madison Report February 16, 2018 0 Read moreDetails