Analysis Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report December 19, 2025
Analysis Brands Double Down on ROI Strategies as Creators Seek Retainer-Led Partnerships, Shows 2025 Playbook December 18, 2025
Analysis Gen Z lead the travel wave in 2025 with 650% growth in travel bookings: Cleartrip December 17, 2025
Analysis Just 29% consumer trust in green claims, as regulation, BRSR mandates and measurable ESG metrics reshape brand accountability: LS Digital December 17, 2025
Analysis 40% Indians will Spend Less this Diwali: Inshorts – Ipsos Pulse of the Nation Poll October 17, 2017 0 Read moreDetails
Analysis Smartphone penetration to reach 66% in 2018; India will be 2nd largest market: Zenith report October 16, 2017 0 Read moreDetails
Analysis TV in 2020: 50 percent of viewing will be mobile – Ericsson ConsumerLab study October 11, 2017 0 Read moreDetails
Analysis Telugu a volatile market, and new players like V6 GEC or Colors Telugu have their space October 10, 2017 0 Read moreDetails
Analysis Interactive video ads drive 47% Time Spend and 32% more memorable: report October 9, 2017 0 Read moreDetails
Analysis Indian Film Industry in for 11.5% YoY growth with estimated revenue realization of $3.7 billion by 2020: report PHD Chamber October 9, 2017 0 Read moreDetails
Analysis Majority of advertisers feel Media Buyers responsible for brand safety: Study October 7, 2017 0 Read moreDetails
Analysis Mobile Ad Spending in India to grow 85% this year: eMarketer estimates October 5, 2017 0 Read moreDetails
Analysis Kantar IMRB releases a thought paper on ‘The Early Millennials – Coming of Age’ September 26, 2017 0 Read moreDetails
Analysis Display advertising will account for 50.4% of Internet ad expenditure by 2019 September 18, 2017 0 Read moreDetails
