Analysis IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports April 3, 2026
Analysis IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend March 30, 2026
Analysis IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine March 28, 2026
Analysis IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine March 27, 2026
Analysis India to grow by 12.5% in 2018 up from 9.6% in 2017: Dentsu Aegis Ad Spend Report January 12, 2018 0 Read moreDetails
Analysis Top 5 Most watched English Movies on TV in 2017: #BARCReport2017 January 11, 2018 0 Read moreDetails
Analysis Big Screen blockbusters happened to be the most watched Movies on TV as well: #BARCReport2017 January 10, 2018 0 Read moreDetails
Analysis Viewability and digital measurement is the number-one issue faced by brands: WARC Toolkit 2018 January 9, 2018 0 Read moreDetails
Analysis 70% watches the web series at night: Study by Chrome Data on web series Consumption January 3, 2018 0 Read moreDetails
Analysis Hotstar leads the Indian OTT market in 2017, while Netflix restricted to premium subscribers: Counterpoint report December 30, 2017 0 Read moreDetails
Analysis iProspect releases third annual 2018 Future Focus: The New Machine Rules December 14, 2017 0 Read moreDetails
Analysis Marketing budgets of Indian films grown to 10-15% of production cost: Showbiz Report by GroupM’s ESP Properties December 13, 2017 0 Read moreDetails
