Analysis IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports April 3, 2026
Analysis IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend March 30, 2026
Analysis IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine March 28, 2026
Analysis IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine March 27, 2026
Analysis Connected consumers in India are increasingly using mobile payments: Kantar TNS study December 5, 2017 0 Read moreDetails
Analysis TV to Lose One Point of Share Per Year in 2017 and 2018: GroupM This Year Next Year Forecast December 4, 2017 0 Read moreDetails
Analysis Media and Entertainment Industry will generate 4 mn jobs in 5 years: CII-BCG report December 4, 2017 0 Read moreDetails
Analysis India at No. 4 in the top ten contributors to global adspend growth between 2017-2020: Zenith Ad Ex Forecast Dec 2017 December 4, 2017 0 Read moreDetails
Analysis Mobile is second largest advertising medium, representing 23% of global ad-spend: WARC Data November 30, 2017 0 Read moreDetails
Analysis Two thirds of world’s digital display advertising will be traded programmatically by 2019: Zenith Forecasts November 29, 2017 0 Read moreDetails
Analysis Digital ad spending in India to cross Rs 13,000 crore by 2018: ASSOCHAM-KPMG November 21, 2017 0 Read moreDetails
Analysis Surge in Android TV STB demand could drive Google’s clout in the pay-TV market November 10, 2017 0 Read moreDetails
Analysis TV takes almost two-thirds of successful big-budget ad campaigns: WARC Global Ad Trends November 7, 2017 0 Read moreDetails
