Analysis IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports April 3, 2026
Analysis IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend March 30, 2026
Analysis IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine March 28, 2026
Analysis IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine March 27, 2026
Analysis TV viewers emotionally bond with their advertisements: VAB report November 4, 2017 0 Read moreDetails
Analysis 40% Indians will Spend Less this Diwali: Inshorts – Ipsos Pulse of the Nation Poll October 17, 2017 0 Read moreDetails
Analysis Smartphone penetration to reach 66% in 2018; India will be 2nd largest market: Zenith report October 16, 2017 0 Read moreDetails
Analysis TV in 2020: 50 percent of viewing will be mobile – Ericsson ConsumerLab study October 11, 2017 0 Read moreDetails
Analysis Telugu a volatile market, and new players like V6 GEC or Colors Telugu have their space October 10, 2017 0 Read moreDetails
Analysis Interactive video ads drive 47% Time Spend and 32% more memorable: report October 9, 2017 0 Read moreDetails
Analysis Indian Film Industry in for 11.5% YoY growth with estimated revenue realization of $3.7 billion by 2020: report PHD Chamber October 9, 2017 0 Read moreDetails
Analysis Majority of advertisers feel Media Buyers responsible for brand safety: Study October 7, 2017 0 Read moreDetails
Analysis Mobile Ad Spending in India to grow 85% this year: eMarketer estimates October 5, 2017 0 Read moreDetails
Analysis Kantar IMRB releases a thought paper on ‘The Early Millennials – Coming of Age’ September 26, 2017 0 Read moreDetails
