Analysis IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend March 30, 2026
Analysis IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine March 28, 2026
Analysis IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine March 27, 2026
Analysis OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report March 27, 2026
Analysis Mobile delivers double the ROI of TV : reveals MMA SMoX study August 17, 2015 0 Read moreDetails
Analysis Airtel got undue benefits by miscalculating revenues: CAG report August 12, 2015 0 Read moreDetails
Analysis Indian newspapers see growth as per RNI data upto March 2015 August 10, 2015 0 Read moreDetails
Analysis Data of week 30 is testimony of our Fidelity, Accuracy and Robustness; Claims BARC India August 7, 2015 0 Read moreDetails
Analysis Number of TV Viewers to start declining from 2016: ZenithOptimedia forecasts August 3, 2015 0 Read moreDetails
Analysis Kantar Media invests in digital media and planning services provider BIScience July 30, 2015 0 Read moreDetails
Analysis Consumer confidence in Q2 2015 down in almost every Southeast Asian market : Nielsen July 27, 2015 0 Read moreDetails
Advertising Omnicom Group Q2 Global revenue falls by 2%, while APAC revenue grows by 8% July 22, 2015 0 Read moreDetails
Analysis US TV ad spend fell 5% in second quarter : Standard Media Index July 21, 2015 0 Read moreDetails
Analysis Majority of viewers in US favouring OTT over Cable & Satellite TV : Zogby Analytics survey July 20, 2015 0 Read moreDetails
