Analysis IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend March 30, 2026
Analysis IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine March 28, 2026
Analysis IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine March 27, 2026
Analysis OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report March 27, 2026
Analysis ‘Consolidation is more powerful in a fragmented market than it ever was in a traditional one’ : Sir Martin Sorrell April 29, 2015 0 Read moreDetails
Analysis 68% Marketers and Agencies to increase digital video ad spend next year : IAB report April 28, 2015 0 Read moreDetails
Analysis BARC service is transparently priced at 1% of broadcaster advertising revenues April 20, 2015 0 Read moreDetails
Analysis Indian Sports industry has grown by 10% in 2014: GroupM ESP Report April 16, 2015 0 Read moreDetails
Analysis Cricket losing its charm as Sponsors bat big time for Hockey, Football & Kabaddi : report GroupM ESP April 15, 2015 0 Read moreDetails
Analysis Mobile accounts for more than half of social media spend in UK : report IAB & PwC April 9, 2015 0 Read moreDetails
Analysis E-commerce firms spend mega on advertisement in 2014 : TAM Adex April 8, 2015 0 Read moreDetails
Analysis Star India falls short of ICC World Cup ad revenue target of Rs 850 Cr April 7, 2015 0 Read moreDetails
