Analysis IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend March 30, 2026
Analysis IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine March 28, 2026
Analysis IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine March 27, 2026
Analysis OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report March 27, 2026
Analysis Differences on intellectual property rights between India and US widen November 28, 2014 0 Read moreDetails
Analysis Cinema ads offer twice as much brand retention as TV, claims DCM study November 25, 2014 0 Read moreDetails
Analysis Ad industry is ‘over-indexed’ on Print, Magazines and TV and ‘under-indexed’ on Digital, WPP chief Sir Martin Sorrell November 11, 2014 0 Read moreDetails
Analysis How the Indian TV viewership pattern evolved from tear jerking saas-bahu to action drama “24” October 24, 2014 0 Read moreDetails
