Analysis 60% of marketers say the role of advertising is not fully understood by the C-Suite: WARC May 19, 2026
Analysis Women lead urban India’s digital engagement, spending up to 47% more time than men: VTION-IAMAI Report May 18, 2026
Analysis TV political ads hold steady as print falls 31% during West Bengal Assembly Elections: TAM AdEx May 16, 2026
Analysis Cinema ads offer twice as much brand retention as TV, claims DCM study November 25, 2014 0 Read moreDetails
Analysis Ad industry is ‘over-indexed’ on Print, Magazines and TV and ‘under-indexed’ on Digital, WPP chief Sir Martin Sorrell November 11, 2014 0 Read moreDetails
Analysis How the Indian TV viewership pattern evolved from tear jerking saas-bahu to action drama “24” October 24, 2014 0 Read moreDetails
Analysis Why Polimer TV couldn’t replicate the success of Maa TV…? October 7, 2014 0 Read moreDetails
