Analysis

Mumbai: Social Panga, an integrated creative and digital marketing agency, has launched The Viral Union (TVU), a new influencer marketing...

Mumbai: Ipsos, a global market research and advisory company, has secured two prestigious accolades at the Market Research Society of...

Mumbai: The Prayag Maha Kumbh Mela 2025, currently underway in Prayagraj, Uttar Pradesh, is being hailed by urban Indians as...

New Delhi: Almonds Ai has released the much-awaited Channel Loyalty Report 2025, marking the 5th edition of the study. The...

Mumbai: Second screens and connected devices have driven all-around engagement with various forms of content and interactive features says a...

MUMBAI: Kantar a marketing data and analytics company, today announced the release of its inaugural "India in Search" report, an...

Mumbai: Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month.The majority...

Mumbai: GroupM, WPP’s media investment group in India, has unveiled its latest report, Profiling Cinemagoers, offering deep insights into cinema...

MUMBAI: GoKwik, an eCommerce enabler, hasannounced that prepaid orders have outnumbered cash on delivery (COD) orders for the first time...

The digital advertising landscape continues to evolve at an unprecedented pace. According to the latest TAM AdEx report, "A Pixelated...