Analysis
The Challenge lies in navigating personalisation and measurement in a post-cookies era: Experts Panel at IAMAI India Digital Summit
The experts panel comprising Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, Shashank Srivastava, Senior Executive Officer, Maruti Suzuki India, Arnaud...
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Addressable advertising accounted for 9.8% of Total TV ad revenues in India in 2023: GroupM
Mumbai: GroupM, WPP’s media investment group, launched the second edition of “The Changing Landscape of Indian Television” on the state and potential...
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IAB Tech Lab invites industry stakeholders to shape the future of podcast measurement with their feedback
Mumbai : IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement...
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MRSI honours Partha Rakshit and Pranesh Mishra with Lifetime Achievement at Golden Key Awards 2023
New Delhi: Market Research Society of India (MRSI) Golden Key Awards 2023 has honoured Partha Rakshit and Pranesh Mishra, two...
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Experts underline importance of tracking changes in demographics and habits for marketing effectiveness
The Marketing Research Society of India (MRSI) organised a panel discussion titled, ‘Targeting and ISEC-Socio Economic Classification. The panellists were...
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Market Research Society of India adopts, implements its latest Socio-economic Classification System ISEC
Market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification...
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eCommerce businesses employing real-time personalization see 7x more purchases: CleverTap Report
CleverTap has released its industry data-science report titled ‘Navigating Personalization: A Balancing Act for eCommerce’. The report showcased the importance...
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Valentine’s Day 2024 saw a mix of traditional romantics and modern-day shoppers get busy: Flipkart
Mumbai: A mix of traditional romantics and modern-day shoppers were seen loading their carts on Valentine's Day. Headphones, rings, chocolates,...
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AdEx will grow by 12% and cross Rs. 1.11 lakh crore in 2024: Madison Media Ad Report
Mumbai: This year the Adex will grow by 12% and cross Rs. 1.11 lakh crore according to the Madison Media...
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Technological advancements, a growing focus on sustainability driving a transformation in India’s luxury goods market: Deloitte
Mumbai: India’s luxury goods market is undergoing a significant transformation, driven by technological advancements and a growing focus on sustainability....
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