Analysis
IPL 2024 buzz score hits 533 Million: Wavemaker MESH Report
Wavemaker MESH, the Real-Time Data Intelligence solution has revealed its 9th Earned Equity report, analyzing the changing audience perception of...
Read moreDetails
B2B marketing leaders in India are showing a renewed sense of optimism: LinkedIn
Mumbai: After a year of tighter budgets and heightened pressure to prove ROI, B2B marketing leaders in India are showing...
Read moreDetails
Virat Kohli emerged as the most popular player, with 7.5 million social media mentions across IPL 2024: Interactive Avenues Report
Mumbai: Virat Kohli has surpassed MS Dhoni in the IPL 2024 when it came to social chatter. #WhistlePodu led Hashtags....
Read moreDetails
Retail media advertising spend to reach $153.3 bn worldwide in 2024: WARC
Mumbai: Retail media advertising spend is forecast to reach $153.3 billion worldwide in 2024, according to Warc’s latest analysis. The...
Read moreDetails
Decimal Point Analytics names Dilip Sah as Chief Technology Officer
Mumbai: Decimal Point Analytics has appointed Dilip Sah as Chief Technology Officer (CTO) to enhance its leadership team. He is...
Read moreDetails
RCB, Mumbai Indians tops on Social Media this IPL: Qoruz Report
The IPL 2024 season concluded with Kolkata Knight Riders winning the grand finals against Sunrisers Hyderabad, ending a two-month cricket...
Read moreDetails
New Adobe study finds that Indians believe that misinformation and harmful deepfakes will influence future elections
Mumbai: Today, Adobe released findings of its Future of Trust Study for India, which surveyed over 2,000 Indians about their...
Read moreDetails
Hansa Research’s IPLomania Study: Energy drinks and Fintech categories saw significant brand growth in IPL 2024
Mumbai: Fintech brands Groww, Upstox, ET Money showed twice the recall during this year's recently concluded IPL season compared to...
Read moreDetails
By 2035, half of consumers globally desire an AI clone to handle their shopping, admin, and communications tasks: Dentsu’s Study
Mumbai: Half of global consumers want an AI clone of themselves to take care of shopping, admin, and communications tasks...
Read moreDetails
85% of objectionable ads come from digital media, highlighting ongoing online safety concerns: ASCI’s Annual Complaints Report
Mumbai: The Advertising Standards Council of India (ASCI) today published its Annual Complaints Report, which offers a comprehensive analysis of...
Read moreDetails
