Analysis

Mumbai: Ad tech company VDO.AI recently conducted a comprehensive study to assess the impact of interactive OLV ads. In comparison...

Mumbai: Media fragmentation can fuel growth for audience-centric advertising. Many advertisers are seeking greater agility and cross-channel measurement capabilities. Scale...

Mumbai: Beauty and personal care company Honasa Consumer said that it planted half a million trees and encouraged organic farming,...

Mumbai: Marketers are focused on safeguarding their brands from growing threats including AI-generated deepfakes and misinformation. Consumers increasingly hold advertisers...

The Indian Premier League (IPL) has become a premier platform for advertisers and brands to showcase their products and services...

Mumbai: WebEngage’s State of Careers in Retention Marketing report finds that there are lucrative career opportunities in the retention marketing...

Mumbai: Social platforms dominate the global media landscape, and wield huge influence over how brands reach their audiences. Meta is...

The portrayal of female protagonists in the Hindi GEC category has undergone a remarkable transformation over time. Previously depicted as...

Mumbai: The Podcast Pulse is a report on podcast consumption in India. Developed by UNPAC Research (OPC) with the support...

Mumbai: In the 17th edition of the IPL, there was a 23% decline in the volume share of ads endorsed...