Analysis

Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime...

Indian Media and Entertainment (M&E) sector grew 20% in 2022 to reach INR2.1 trillion (US$26.2 billion), 10% above its pre-pandemic...

According to TAM Sports Report on Commercial Advertising on Television for 35 matches of IPL 16 (31st Mar'23-25th Apr'23), there...

Eight fast-growing countries are set to experience the emergence of over one billion digital-native consumers of a new generation in...

According to TAM Sports Report on Commercial Advertising on Television for 25 matches of IPL 16 (31st Mar’23-18th Apr’23), number...

TAM AdEx released the Political Advertising Report during Jan-Mar'23 on TV, Print & Radio. Television Ad insertions of the Political...

During the first 3-weeks of IPL 2023, 74 pc viewers watched the tournament on Mobile and Connected TV, while 26...

WARC Creative has released a report to help companies improve the business impact of their creative marketing. The report examines...

TAM AdEx released the Cross Media Report on Advertising Trend for Electric Vehicle (EV) segment of Two Wheeler category for...

From passive addiction to being a hobby to a passion to a full-fledged profession, digital content creation has come a...