Analysis

Indian e-sports industry grew to $40 mn in 2022 and is expected to reach $140 mn by 2027 at a...

Chennai Super Kings have emerged as the top team in fan engagement, according to the Comscore study conducted from March...

The Gross Gaming Revenue of Fantasy Sports during IPL 2023 is expected to grow by ~30-35pc to reach INR 2900-3100...

On April 4th (Tuesday), Delhi Capitals (DC) went against Gujarat Titans (GT) where the latter claimed its second consecutive win...

In this new age of streaming era, the viewers are increasingly switching their viewing habits online. India boasts a generous...

GroupM ESP today launched the 10th edition of the Sporting Nation Report 2023 on sports sponsorship in India. The Indian sports...

The IPL (Indian Premier League) premiered on 1st April, 2023 (Friday), for which Star Sports has the exclusive rights to...

Television (Linear TV) remains an important medium of communication in today's digital age. While on-demand streaming services and online video...

After COVID-19, even as consumers are still grappling with collective global challenges - from inflation and climate change to political...

According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on...