Analysis

Ad fraud continues to be a significant issue in CTV, especially for unprotected advertisers, according to the 2023 Global Insights...

E-tailing in India is gaining popularity with the increased proliferation of smartphones and the internet. According to Redseer Strategy consultants,...

New Delhi: Digital streaming of IPL has emerged as the preferred medium by surpassed Television. According to data released by...

Luxury brands are approaching 2023 with optimism as advertising spend in the sector rebounds. Despite challenges from China's zero-COVID policy,...

Urban netizens in India are prioritising health and wellbeing with a host of actions, as 8 in 10 consumers (80...

TV ratings for the Indian Premier League (IPL) have seen a significant fall in week 5 of its 16th edition....

Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime...

Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of the Indian Premier League, while...

According to TAM Sports Report on Commercial Advertising on Television for 44 matches of IPL 16 (31st Mar'23-2nd May'23), matches...

TV viewership remains the key driving factor for IPL viewership, as per IPLomania 2023 by Hansa Research. Solely relying on...