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A Lumikai report suggests that the Indian online gaming industry’s revenue is set to take a hit after the imposition...

The rise of generative AI in 2023 has been a true game changer. No technology has ever been adopted so...

In the dynamic landscape of digital influence, brands are experiencing a significant shift in their association with influencers. A Diwali...

On the impact of the General Elections 2024 on media… General elections like festivals and events are a good opportunity...

Tata AIG launched an ad campaign themed ‘Expect the Expected’ featuring brand ambassador and actor Ranbir Kapoor on January 4,...

“From detergents to soaps to deodorants (and more), I must have smelt some 30,000 fragrances in my career,” says Ranju...

We plan to capitalize on the return of customers to physical retail by creating immersive experiences that align with our...

When the world gets up every morning and gets on with life, we never declare that 8.1 billion people have...

In our 2024 marketing plan, we envision a significant shift towards a seamless omnichannel experience for our customers. Recognizing the...

In the upcoming year, our focus as an agency will be on implementing eco-friendly and sustainable practices for our team...