Exclusive

I think there is a larger piece in play with technology impacting every aspect of all workflows in media. Greater...

In 2024 our marketing strategy is poised for a significant shift. Our focus will include introducing fresh products that align...

ZEE5 onboarded Abhirup Datta in 2021 as the head of AVOD Marketing. With nearly 20 years of experience, Datta has...

Not just the media fraternity, but the entire India is looking at the upcoming general elections of 2024 with a...

The major shift in our 2024 marketing plan revolves around harnessing the power of AI to deepen our connection with...

Our strategies in the new year would revolve around these key components: Targeting the GenZ and Millenials: Millennials, typically identified...

Pride and Prejudice 2.0 may be an apt phrase to describe the most dominant mood of 2023. Pride in one’s...

As we bid farewell to 2023, it becomes indisputable that this year has been a crescendo in the symphony of...

The year 2023 marked the explosion of generative AI across text, images, video and many other applications. By March of...

The advertising industry has been showing a lot of intentionality in creating an inclusive work atmosphere to reap the benefits...