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Consumer needs are shifting sands and evolving faster than ever. Brands are constantly trying to understand what their customers want...

The Indian government has officially recognised e-sports in the country. It will now be a part of the “Multisports Event”...

Regional language dailies were the least affected during the pandemic. Ofcourse, advertising during the peak of the pandemic was few...

After announcing a delay of two years in its plan to end support for third-party cookies on its Chrome browser...

"The Syska Group, whose founders ran distribution for brands like Nokia and Samsung in the past, started off with its...

Philips Domestic Appliances India announced the appointment of Pooja Baid as its Head of Marketing in October 2022. In conversation...

TAM AdEx released the Cross Media Report for Durable sector on TV, Print, Radio and Digital during Jan-Sep’22. TV During...

#IPLAuction Move over FIFA World Cup. It’s time for the IPL. No, for the IPL Auction. Sorry, ‘Mini’ auction’. It...

Brands celebrate Christmas by spreading the ‘joy of giving’ with warm campaigns. Brands featured are iThrive, Wiggles, Carry My Pet,...

Digital agency ET Medialabs headquartered in NCR, which bills itself as a growth advertising and analytics company, has expanded overseas...