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The Indian gaming industry is one of the fastest growing sectors of the Indian media and entertainment sector. As per...

William Penn, the premium writing instruments and lifestyle accessories brand, acquired the 110-year-old old American writing instruments brand Sheaffer in...

Brands in full swing with joyous campaigns spreading festive cheer among the consumers.  Kalyan Jewellers Kalyan Jewellers’ latest Diwali campaign...

iD Fresh Food, the brand synonymous with wet idli-dosa batter in the country, is rapidly expanding its product portfolio. The...

According to TAM AdEx-Report for Celebrity Endorsements on Asia Cup (Y 2016–Y 2018–Y 2022), ad volumes grew by 3.8 times...

#MumbaiRains It’s a scary proposition for some of us to catch a flight in the monsoons. Hopefully the wizards at...

Kalpesh Bedsa decided to work on his body in the most trying of circumstances. His love for gymming and body...

Kannada film ‘Kantara’ meaning ‘Mystical Forest’ released on 30th September to a rousing reception. Critics and fans have been generous...

While India’s per capita watch penetration is low, those who do buy them are buying more – the top 10...

We have heard about Hindi TV and print ads sounding inappropriate when translated into other Indian languages. We also know...