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Disney+ Hotstar has gained significant market share in Indian SVOD space while the global streaming giant Netflix has lost significant...

The past two decades have seen rapid transformations in the media landscape with the number of options available to advertisers...

“The face of the ad industry and media has changed beyond recognition in recent times. We see that the ad...

BCCI has announced equal international match fees for Indian women and men cricketers. Sponsorships and endorsements depend on viewership and...

Violations of trademarks are not new. But it isn’t expected from companies of stature, who usually do their due diligence. ...

TAM AdEx released the Cross Media Report for Ecom-Gaming category on TV, Print, Radio and Digital during Jan-Aug’22. TV The...

In conversation with Medianews4u.com, Krishnarao Buddha, Sr. Category Head – Marketing at Parle Products, spoke about leveraging the Parle brand,...

To Terence D’souza’s mother, her son seemed to be on his way to college to attend classes like any other...

It’s time for another Super Sunday.  After an India versus Pakistan game that saw Virat Kohli giving Indian fans an...

This reads like a list of newsmakers from the week gone by. #ElonMusk The high profile takeover of Twitter by...