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Influencer marketing allows us to reach out to our viewers directly and in very effective manner with content that is curated: Sonali Bhattacharya, Nickleodeon
The need for new characters and immersive stories is at an all-time high and India’s leading kids’ entertainment franchise Nickelodeon,...
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Brands sparkle up Diwali with heart-warming campaigns
As Diwali is at our doorsteps and while we are set to celebrate the festival, the brands are putting in...
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Brands capture the true essence of Diwali through thought-provoking campaigns
The heightened positive consumer sentiments this festive season have restored hopes in brands, as they are slowly surviving the storm...
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Ranveer Singh tops celeb list spot with 11% share of ad volumes during matches of IPL 14: TAM
In IPL 14 (60 matches), the share of Celebrity endorsed ads was 57% of total Ad Volume, a 19% rise...
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#BanIPL trends as Team India stares at exit from ICC T20 WC 2021
Much to the disappointment of cricket fans and enthusiasts, Team India was outclassed by New Zealand by their eight-wicket win...
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This Diwali is going to be bigger, brighter & better both for consumers and brands: Girish Upadhyay, Axis My India
Axis My India is India’s foremost Consumer Data Intelligence Company that has revolutionized the field of election polling in the...
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EFFIE Awards India 2021: HUL and McCann Worldgroup India win big as the Client and the Agency of the Year
Mumbai: The Advertising Club hosted the latest edition of the coveted “EFFIE Awards India 2021” presented by Colors, Powered By...
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Social media mourns the untimely demise of Kannada Superstar Puneeth Rajkumar
Kannada Superstar Puneeth Rajkumar passed away at the age of 46 due to a Cardiac arrest on Friday. Puneeth started...
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Facebook rebrands itself under new name – Meta, mission of bringing people together remains the same, Zuckerberg
Meta, a company that will focus on the metaverse and other future technologies. In the meantime, social media platforms like...
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Ad Volumes during 60 matches of IPL 14 dropped by 0.8% compared to IPL 13: TAM Report
Ad Volumes during 60 matches of IPL 14 dropped by 0.8% compared to IPL 13, states TAM Sports-IPL 14 Advertising...
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