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Havas Group acquires experiential agency Shobiz; its third acquisition in One Year
Mumbai: Havas Group today announced its third acquisition in India in 2019 – Shobiz – the country’s first and most...
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Combined linear and digital viewership in India is of immense importance: Rajesh Sethi, NBA
Recently, The National Basketball Association popularly known as NBA announced their association with FanCode to live stream NBA games in...
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WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by...
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Wunderman Thompson’s ‘Culture Muscle’ study reveals interesting insights into India’s financial culture
Mumbai: Modern-day Indian consumers look at financial matters differently. Traditionally we are considered a ‘savings’ nation. Now people are waking up...
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Adven-thrill is a new content genre we have created: Deepak Dhar – Banijay Asia
In a short span of 20 months, the content creation group has produced 25 shows spanning languages, platforms and audiences...
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Commerce Advertising is here and now has reached critical mass to build brands at scale: Sankalp Mehrotra, Flipkart
Bangalore: The Advertising Club Bangalore recently held its inaugural edition of the ‘Knowledge Conclave - Driving Growth Through the New...
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Content that is authentic, organic and shareable is what drives experiences today: Alvin D’souza, 121XP
With over 15 years of experience in designing some of the most influential brand experiences for leading brands in India,...
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Black Friday Comprehension: Amit Adarkar, CEO, Ipsos India & Operations Director, Ipsos APAC
Black Friday has just gone by. For the uninitiated, Black Friday comes a day after Thanksgiving; celebrated in the US...
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Ideal media measurement system doesn’t exist, but if we start thinking through the gaps & solve them we could do better: Sandipan Mondal, Zapr Media Labs
The Advertising Club Bangalore recently held its inaugural edition of the ‘Knowledge Conclave - Driving Growth Through the New Era...
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TVF aspires to become the best content creators in the country: Sameer Saxena, TVF
With shows on almost all leading OTT platforms, numerous branded content sketches, a part of the IMDB list of top...
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