Exclusive
Ethics comes before business: LV Krishnan, CEO TAM Media Research
The Market Research Society of India (MRSI) recently hosted a thought-provoking webinar on the importance of ethics in business and...
Read moreDetails
Unlike traditional marketing, podcasts create space for deeper conversations that resonate emotionally with listeners: Simarpreet Singh
In today’s digital-first landscape, podcasting is emerging as a game-changer for brands and CXOs looking to enhance engagement, brand positioning,...
Read moreDetails
Daughters and Wives Are Steering Auto Purchase Choices in India, Says Hyundai’s Virat Khullar
Gurugram: In a candid and thought-provoking conversation at the MMA Global Impact event, Virat Khullar, Head of Marketing at Hyundai...
Read moreDetails
India must chart a ‘Frugal Growth’ Path to thrive in a resource-constrained future, says Navi Radjou
Gurugram: In a stirring keynote at MMA Global India Impact 2025, innovation and leadership scholar Navi Radjou urged India to...
Read moreDetails
Digital Video Ad Spend will overtake TV by Next Year: Karan Bedi at MMA Global India Impact 2025
Gurugram: At the MMA Global India Impact 2025, Karan Bedi, Director and Head of Amazon MX Player, took the stage...
Read moreDetails
Genetic marketing is designed to boost conversions, not just visibility or clicks: Kaumin Patel, Brandsoon
As the marketing landscape evolves rapidly, brands are seeking deeper, more meaningful connections with their consumers. The fusion of genetic...
Read moreDetails
Storytelling needs to inform technology in sports broadcasting not the other way around: SVG India Summit 2025
MUMBAI: Storytelling needs to inform technology in sports broadcasting not the other way around. This was one of the points...
Read moreDetailsCricket has moved from a sit-back-and-watch-the-coverage curated experience to a lean-forward and customised-to-the-consumer type experience: SVG India Summit
MUMBAI: At the SVG India Summit Hosted By Starlab there was a session called ‘Future of India Sports Production’. Leaders...
Read moreDetails
Technology Is the Invisible Infrastructure of the Fan Experience: Prashant Khanna, JioStar
With the TATA IPL turning 18 this season, JioStar is looking to take things to the next level. The tournament,...
Read moreDetails
Creative ‘Coincidence’ or IP Infringement? Amer Jaleel’s LinkedIn Post Rekindles Debate on Pitch Ethics in Indian Advertising
Mumbai: In a move that has stirred the conscience of India’s advertising community, industry veteran Amer Jaleel, former Group CCO and Chairman...
Read moreDetails
