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Like Trump – we’ve told this to everyone joining our team that we have to make advertising great again: Tuhin Arya & Neel Nigam, TUNE
TUNE, a newly launched 360-degree content-driven creative agency aims to redefine storytelling in advertising. Born out of the legacy of...
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Scaling up brings logistical and operational challenges, but we’re confident about overcoming them: Suraj Samat, ISPL
The Indian Street Premier League (ISPL) is a tennis-ball T10 cricket tournament played inside a stadium. Launched in 2024, the...
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Marketing agencies must embrace performance-based fees to demonstrate real value: Sameer Joshi and Anindya Ghosh, Sam & Andy
Sameer Joshi and Anindya Ghosh, Founding Partners of Sam & Andy, bring over 40 years of combined experience in business-to-brand...
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CyberPowerPC is fueling India’s Gaming Revolution with Cutting-Edge Solutions: Vishal Parekh
Founded in 1998, CyberPowerPC offers custom gaming computers, delivering high-performance systems to gamers and tech enthusiasts worldwide. CyberPowerPC partners with...
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How Relentless Rate-Cutting is Undermining the Media Ecosystem
Happy New Year, Folks! Yes, it’s rates again! If you’ve read my previous articles on ratings and audits, you’ll agree...
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Karan Bedi & Girish Prabhu: How Amazon MX Player is Unlocking India’s Largest AVOD Opportunity
The acquisition of MX Player by Amazon has set the stage for a transformative shift in India’s AVOD (advertising-based video-on-demand)...
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Merging Content, Tech & Ads: Amogh Dusad & Aruna Daryanani on Amazon MX Player’s Next Big Leap
Amazon MX Player has cemented its position as India’s leading free, premium, ad-supported entertainment service, offering a diverse mix of...
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Benedict Evans on Why India’s Connected TV Market is the Next Big Advertising Bet
At the Amazon MX Player StreamingNext 2025 event, Benedict Evans, Venture Partner at Mosaic Ventures, delivered a compelling session on...
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Anuj Singhal on CNBC-AWAAZ’s power-packed budget programming ‘Make or Break’
As India awaits the Union Budget 2025, the theme "MAKE OR BREAK" underscores the pivotal nature of this financial blueprint....
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Media buying and planning will become predominantly algorithmic and automated: Sir Martin Sorrell
The landscape of media buying and planning is on the brink of transformation. Sir Martin Sorrell, an iconic figure in...
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