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As we look ahead to FY26, our strategy is rooted in scaling every part of our business: Aayush Jindal, Asian Footwears
Asian Footwears, a homegrown footwear brand, looked to make a festive splash with a new campaign featuring its brand ambassador...
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Digital hasn’t struggled, but we’ve seen the growth rate rationalise to more sustainable levels: Rubeena Singh, NP Digital India
NP Digital is a global digital agency, founded by Neil Patel in 2007. The company focusses on creating innovative, adaptive,...
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Intense competition, small attention spans, and savvy customers are the reality of the beauty segment today: Pravin Bera, DR.Rashel
DR.Rashel, a skincare brand under PP Consumer had earlier this year announced the launch of its new campaign ‘No Drama,...
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Scattered B2C customer landscape reduces influencer marketing efficiency and challenges scalable expansion: Subrata Basu, NITCO
With more than 60 years of design, tech and innovation expertise, NITCO Tiles & Marble is a trusted name in...
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Our festive marketing strategy this year is a robust omnichannel programme designed for scale, impact, and personalisation: Joy Alukkas, Joyalukkas Group
Joyalukkas, a jeweller recently revealed their new brand ambassador, Samantha Ruth Prabhu. The actress will bring her inimitable charisma to...
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You cannot love cinema and fear the tools that evolve it: Rishabh Suri & Joel James, Studio Blo
Studio Blo is a content studio that aims to redefine AI-driven filmmaking. Earlier this year it had released a 100%...
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Data Analytics help us optimise our spends and understand the impact of our GTM efforts: Shikha S Mazumdar, Home Centre India
Home Centre, a destination for homemakers to create their dream homes, earlier this year had launched its Diwali campaign ‘Speaking...
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Authenticity, consistent brand voice, and emotional storytelling matter more than trophies: Santosh N, D and P Advisory
For the first time in its history, the IPL has faced two consecutive years of ecosystem valuation decline. D and...
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Antara prioritises purpose-led, need-based marketing instead of seasonal festive promotions: Ishaan Khanna
Antara Senior Care, a fully integrated senior care ecosystem, earlier this year had launched a digital campaign featuring television actor...
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Influencer marketing grew fast but shifted focus from genuine influence to fake numbers: Abhishek Vyas, My Haul Store
My Haul Store is a personalised influencer marketing agency in India with 24*7 service. It helps to connect brands and...
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