Exclusive In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy January 14, 2026
Exclusive In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas January 13, 2026
Exclusive Green Gold Animation partners with Japan’s TV Asahito create new episodes of ‘Ninja Hattori’ December 5, 2018 0 Read moreDetails
Campaigns Ogilvy Mumbai Brings to Life Two Stories in One Pulsating Film December 5, 2018 0 Read moreDetails
Analysis GroupM’s Ad forecast downgrades 2018 growth expectations to 4.3%; Projects 3.6% growth in 2019 December 4, 2018 0 Read moreDetails
Analysis In India 58% will view brands on social media that “offer deals or discounts”: KPMG Me, my life, my wallet December 4, 2018 0 Read moreDetails
Advertising APAC Effie appoints Emma Sheller of Standard Chartered and Vishnu Mohan of Havas Group as Heads of Jury for 2019 December 4, 2018 0 Read moreDetails
Exclusive Straight Talk 2018: ‘Without ethics, you can’t sustain success’: CK Ranganathan December 3, 2018 0 Read moreDetails
Exclusive Straight Talk 2018: “I am sitting here because of what I have done”: Manuranjith Ranganathan December 3, 2018 0 Read moreDetails
Exclusive StraightTalk 2018: Entrepreneurship is Not Risk-Taking But Risk Reducing – CK Kumaravel, Naturals December 3, 2018 0 Read moreDetails
Exclusive Straight Talk 2018: ‘Customer service becomes the differentiator’ December 1, 2018 0 Read moreDetails
Exclusive Straight Talk 2018: Bharat Matrimony to launch campaign, hone product promoting equality in relationships – Murugavel Janakiraman November 30, 2018 0 Read moreDetails
