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Though we believe AI is in its nascent stage, it has percolated across various functions already: Kunal Popat, R For Rabbit
R for Rabbit, which offers premium baby care products has launched its latest campaign featuring the new Feather Diapers. This...
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Gen Z’s digital first approach is opening a number of commercial opportunities – especially in the non-live content sphere: Rohan Padha, Deloitte
India's sports ecosystem is on the cusp of a major transformation, poised to reach $130 billion by 2030, according to...
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CPaaS sees rapid adoption of omnichannel communication, conversational commerce, and AI automation: Milind Pathak, Route Mobile
Route Mobile, founded in 2004 by Managing Director Rajdip Gupta, began as a vision to revolutionize communication through simplified digital...
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Why I look forward to the Annual Adobe Creative Trends Forecast
In a world that feels both hyperconnected and yet disconnected, Adobe’s 2025 Creative Trends Forecast captures in many ways the...
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For 2025, Novamax Appliances set ambitious targets to drive growth, expand footprint, and introduce advanced smart technology into its product range: Harshit Aggarwal
Novamax Appliances, an electric appliances manufacturer, recently launched its latest ad campaign around the elections in the country. This 24-second...
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AI represents a much bigger opportunity than merely writing copy, generating images, or automating mundane tasks: Chetan Asher, Tonic Worldwide
Tonic Worldwide - a digital-first creative agency was earlier this year recognised at The Shorty Impact Awards 2024. It won...
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In 2025, Trailer Park Group will extend services to non-entertainment brands with storytelling expertise: Ankit Bhatia & Tamagna Ghosh
Trailer Park Group is innovating within India's entertainment ecosystem and the broader APAC market. The company creates campaigns across OTT,...
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Rashmika brings youthfulness, vibrancy, and pan-India appeal, enhancing visibility for DRA’s nationwide expansion: Manoj Vasudevan
DRA Homes, a prominent name in the real estate sector, has built a solid reputation for delivering quality, trust, and...
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DOMS uses captivating displays in retail to enhance shopping experience, engage customers, and boost festive sales: Saumitra Prasad
DOMS industries was founded in 1976. It is a stationery and art product manufacturer in India, offering products in scholastic...
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Even B2B brands are recognising the value of using celebrities to enhance their market image: Ashish Karnad, Hansa Research
Cricket is a religion in India, and cricketers are regarded as national heroes, transcending the boundaries of sport to become...
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