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Precision marketing targets specific audiences with tailored messages, increasing engagement and outreach efficiency: Alok Arya, Equentis
Equentis Wealth Advisory Services, a player in equity advisory services in India had announced its Diwali campaign, 'Har Ghar Lakshmi'...
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Balancing Brand-Building and Performance Marketing for Long-Term Success: Ankit Gulechha, Kushal’s Fashion Jewellery
Kushal's Fashion Jewellery has unveiled its first brand campaign through a film that looks to celebrate the joy of dressing...
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Integrating AI in personalized-interactive digital content enhances brand-consumer connections in campaigns: Kantar-MMA Global India
Mumbai: The 13th edition of SMARTIES India concluded in grand style, celebrating exceptional marketing excellence with 87 winning campaigns that...
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Competitive pressure and ROI requirements drive misleading ads: Rishi Agrawal, Teamlease Regtech
The Advertising Standards Council of India (ASCI) is leveraging artificial intelligence (AI) to monitor and regulate the rapidly growing digital...
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Paakashala Diaries aims to be a platform for food enthusiasts and young entrepreneurs: Vyjayanti Adiga, Paakashala
Paakashala, which works in Karnataka’s restaurant industry, has launched 'Paakashala Diaries'. This is a video initiative that looks at the...
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Brands celebrate International Men’s Day with thought-provoking campaigns focusing on health, strength, and breaking stereotypes
This International Men’s Day, brands are challenging stereotypes, honouring men’s strength, promoting well-being. Initiatives like MediBuddy’s #MensHealthMatters address health neglect,...
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ZEE’s Dilfluencers campaign stems from the powerful emotional bond between TV characters and viewers: Kartik Mahadev
ZEE Network is at the forefront of a ground-breaking campaign that's set to redefine the way brands connect with audiences....
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Breaking the “free content” mindset requires offering a subscription model with compelling value: Kaushik Das, AAONXT
AAONXT is an Eastern India OTT (over-the-top) platform that was curated to bring together, original and indigenous regional Odia content...
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Birla Opus Paints’ collaboration with Art Mumbai 2024 advances its commitment to support art and community
MUMBAI: The second edition of Art Mumbai, presented by Birla Opus took place from 14 to 17 November 2024. It...
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We embrace digital-first strategy for precision, reach, and enhanced customer experience: Madhvi Gupta, IIFL Home Finance
IIFL Home Finance, a housing finance company is a subsidiary of IIFL Finance with 79.59% shareholding, while Abu Dhabi Investment...
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