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CTV advertising is expanding and finds affinity across industry sectors: Nikhil Kumar
Mediasmart, an Affle company is a unified programmatic platform that provides advertisers, trading desks, and agencies ways to integrate consumer...
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A campaign without KPIs is like a journey without a map: Valay Lakdawala, NeoNiche
NeoNiche is a digital-first experiential company that redefines the rules of engagement in the digital age, creating seamless fusions of...
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Packaging Design Mistakes to Avoid: Common Pitfalls in FMCG Branding
10 common errors in FMCG packaging design and how to steer clear of them Just before you bring your next...
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The fine line between brand building and tactical measures has blurred: Rajesh Minocha, Andand Partners
AndAnd Brand Partners is a boutique advertising and marketing agency that cherishes partnerships over individual names and takes the same...
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Doing well for one brand attracts others to seek your winning strategies: Abhishek Gupta, BEI Confluence
BEI Confluence is amongst the top five fully Indian-owned 360 advertising agencies in India for over the last five years....
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Tailoring content to cultural contexts builds deep local connections while maintaining broad regional appeal: Vineet Singh, Pocket FM
Pocket FM stands as a pioneering force in the digital audio entertainment industry, guided by core principles that have evolved...
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Two99’s Four plus One approach boosted both revenue and solutioning capabilities, driving overall growth: Agam Chaudhary
Two99 is a collective of agencies with a focus on advanced e-commerce, technology, and marketing. Two99 says that its focus...
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With an ₹80-85 crore FY25 budget, The Sleep Company will drive growth through performance marketing, influencers, and traditional media: Ripal Chopda
Over the past year, The Sleep Company (TSC) has experienced remarkable growth and transformation. Launching its 100th COCO store and...
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AI will reshape sports broadcasting for events like Paris 2024, enriching viewing and engagement: Megha Gambhir
Stupa Sports Analytics is a sports technology company providing solutions for advanced analytics (including player performance data), broadcasting capabilities, and...
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Valueleaf ensures long-term client prosperity by integrating sustainable and responsible marketing practices: Narin Shetty
Valueleaf Services is an adtech company with 18 years of experience, offering end-to-end performance innovative and creative solutions. With tools...
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