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Mumbai: At MMA India’s Impact India 2024 Summit BCG MD, partner Parul Bajaj delivered a keynote called ‘AI Powered By...

Mumbai: While AI can generate creative, drive innovation it cannot generate empathy, hope, imagination, purpose. Empathy and purpose is what...

Mumbai: Reinvention of what brands, agencies do in the age of AI is crucial. It is important to experiment and...

In conversation with Medianews4u.com, Sameem Ansari, the Managing Director of Kiwi Premium Ice Cream delved into the brand journey from...

Joy Personal Care, an Indian home-grown personal care brand, under the aegis of RSH Global, recently unveiled a new campaign...

On 24 April 2024 the Modern Marketing Association (MMA) Global India's Impact Mumbai Edition 2024 will take place. The theme...

In the bustling world of advertising and design, crafting a memorable campaign is akin to painting a masterpiece—it requires creativity,...

In today's dynamic digital world, where trends shift like the ocean tide, building a future-proof brand requires adaptability and a...

The brands frequently find themselves entangled in crises that can shake consumer trust to its core, especially in the ever-evolving...

MD & CEO implements lateral structure comprising of 4 key business segments - Broadcast, Digital, Movies and Music; assumes direct...