Marketing

New Delhi: Philips Home Appliances has announced a nationwide consumer engagement partnership with Wheel of Fortune India, the world’s No.1...

Mumbai: Lancôme, a French luxury beauty brand, has announced the appointment of Sonam Kapoor as its Brand Ambassador from India....

Mumbai: Infrastructure and real estate leaders have broadly welcomed the Union Budget 2026–27, describing it as a credibility-building budget that...

Mumbai: Brandsutra 2.0, a new book on marketing and brand building, brings a practitioner-led perspective from emerging South Asian markets,...

Mumbai: The Union Budget 2026–27 signals a decisive transition in India’s economic strategy—from short-term stimulus to long-horizon structural strengthening. Across...

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a...

MUMBAI: Luxury lifestyle brand Kimirica has unveiled a fragrance first collaboration with Netflix and Shondaland’s global series Bridgerton, signalling a...

Mumbai: Hindustan Unilever Limited (HUL) has elevated Sunanda Khaitan as Chief Marketing Officer – Beauty & Wellbeing at Unilever. In...

Mumbai: Xylys, a premium watch brand marketed and retailed by Titan Company Ltd., today announced Indian cricketer Abhishek Sharma as...

Mumbai: Hyundai Motor Company has expanded its long-term partnership with CNN International Commercial (CNNIC) through an enhanced global campaign that...