Marketing

Mondelez India unveiled a campaign for Cadbury 5 Star in November 2023, building on the brand’s established ‘Do Nothing’ premise...

GenZ e-commerce brand FREAKINS has collaborated with the GenZ influencer Apoorva Makhija, widely known as The Rebel Kid by launching...

Tata Group-owned Air India has started the rollout of its new global  brand identity revealed in August 2023 across guest...

Quick commerce platform Swiggy Instamart has revealed highlights of 2023, based on data from orders across 25 Indian cities from...

Pizza brand Domino’s has donned a new look and launched a campaign that celebrates pizza as the  companion for every...

Max Life Insurance has collaborated with Humans of Bombay for a social media campaign themed #AmbassadorsOfBharosa on the latter’s Instagram...

Kirana shop owners picked HUL’s sales representatives as their favourites by in 2023, followed by those from Parle and ITC,...

Mswipe Technologies, a Fintech company that provides digital payment solutions to merchants and small businesses, has elevated Harita Desai Jani...

In a survey among 1,000 people by natural and organic skincare D2C brand Earthraga, 95.4 pc of respondents said that...

Beverage brand 7Up from Pepsico India has roped in actor Ranbir Kapoor as brand ambassador, to drive home its ‘Super...