Marketing

Tata-owned Air India unveiled its new logo and livery on August 10, 2023, to mixed reactions. The new identity has...

Sports brand PUMA India has onboarded actor Shanaya Kapoor as its brand ambassador. The objective is to deepen its connect...

Mankind Pharma launched an AI-powered marketing campaign for its pregnancy detection brand Prega News featuring actor Anushka Sharma. https://www.youtube.com/watch?v=4f41SlF_6HY The...

Lyra, the women’s wear brand from Lux Industries launched 2012, has a new face in actor Janhvi Kapoor. The brand...

The IAA Leadership Awards 2023 ceremony hosted in Mumbai on August 9 saw media veteran, MICA Governing Council Member and...

Creative agency Leo Burnett has joined hands with AqVerium, a digital water bank by AquaKraft Group Ventures, to create a...

Volunteer-based zero-funding organisation Robin Hood Army (RHA) has embarked on a campaign themed #MissionSwades as part of its ongoing fight...

MIXI, a Japanese mobile entertainment company, has announced the launch of its India-first $50 million Corporate Venture Capital (CVC). The...

Insight Cosmetics has announced actor Disha Patani as its brand ambassador. With a focus on promoting holistic beauty and offering...

Qoruz, an influencer marketing and intelligence platform, has announced the successful closure of its seed round of an undisclosed amount....