Coca-Cola India’s initiatives at Maha Kumbh include empowering last-mile communities and driving environmental change
MUMBAI: As one of India’s largest gatherings unfolds at Maha Kumbh 2025, Coca-Cola India is looking to drive behavioral change ...
Digidarts launches DareAiSearch to help brands rank on AI Search Engines and LLMs
MUMBAI: Digidarts, which works in the area of performance marketing and SEO, has unveiled DareAiSearch. This is an AI-driven SEO ...
From Scoreboards to Storyboards: Winning Indian Fans with Narratives
If there’s one thing India loves as much as cricket, it’s a good story. And when you marry the two, ...
Society Tea’s ad film features Riteish Deshmukh as Kadak Surve- a bold cop who is the epitome of Kadakness
MUMBAI: Society Tea, a Maharashtra tea brand, has unveiled its latest ad film primarily for its Maharashtra audience – ‘Kadak ...
Consumer Advocacy Groups Push for Ban on Opinion Trading Platforms in India
New Delhi: A coalition of leading consumer interest organizations, spearheaded by the New Indian Consumer Initiative (NICI), has jointly submitted ...
Dixcy Scott partners with Platinum Outdoor to elevate MahaKumbh 2025 experience for devotees
MUMBAI: Dixcy Scott, which offers men’s innerwear, makes its debut at MahaKumbh 2025. In collaboration with Platinum Outdoor, the brand ...
Marico launches Saffola Cuppa Oats
MUMBAI: Marico is looking to redefine convenience in the Oats category with the launch of Saffola Cuppa Oats—a snack that ...
Geo-political and economic uncertainty is the biggest challenge for marketing and agency industry in 2025: Contagious Research
Mumbai: Geo-political and economic uncertainty is the biggest challenge facing the industry in 2025, followed by having to do more ...
Big Owl Pictures Australia, Initium Productions India in agreement for the production and distribution of unscripted formats for the country
MUMBAI: Big Owl Pictures Australia and Initium Productions India, have entered into an exclusive agreement for the production and distribution ...
Final entry deadline for work submission for The One Show 2025 extended to 28 February, 2025
MUMBAI: An awards show in advertising and design, The One Show that is open to both Agencies and Advertisers has ...
