8 out of 10 people are listening to Radio in Tier II & III markets: Toluna India findings
Tier II & III markets are showing some enlightening trends for the Radio medium. According to our study across 30 ...
IPL evolves into a performance-driven event with programmatic CTV, AI-led creatives, and real-time ROI focus: Anshu Yardi, TAM
The Market Research Society of India (MRSI) held a webinar on 'IPL Advertising: Impact, Evolution & Opportunity – How brands ...
WPP reports £3.24B Q1 Revenue; India emerges as bright spot with 5.5% Growth
Despite a backdrop of macroeconomic turbulence and sluggish global growth, WPP—the world’s largest marketing and communications group—has reiterated its full-year ...
Cracking the IPL Code: Why Superfans are the Real MVPs for Brands in 2025
As the Indian Premier League powers through another electrifying season, fresh insights from the Week 4 eDART-IPL 2025 Report by ...
Whoppl welcomes creators Sharan Nair and Shyamolie Parikh as Creative Partners
Mumbai: Whoppl, India’s leading independent content-to-commerce agency, proudly announces the onboarding of top creators Sharan Nair and Shyamolie Parikh as ...
India Celebrates Typographic Brilliance at TDC71 with Three Global Wins
New York, April 2025 — India has made a striking mark on the global stage of design excellence, with three ...
India shines at Spikes Asia 2025 with five Grand Prix wins and multiple agency honours
Singapore, 24 April 2025 — India has reaffirmed its place as a creative powerhouse on the global stage, emerging as ...
Built Not Bought: The Rise of India’s Indie Creative Shops
Mumbai: India’s advertising ecosystem is experiencing a silent revolution. While legacy networks and holding company behemoths still dominate the spotlight, ...
Kirti Meera Sharad joins BBDO India as Senior VP – Strategy
Mumbai: Kirti Meera Sharad has been appointed as Senior Vice President – Strategy at BBDO India, marking a significant addition ...
Today’s consumers want their choices to say something: Sujala Martis, Platinum Guild International
Men of Platinum is the men’s jewellery brand from Platinum Guild International (PGI) – India. Last year the company partnered with cricket legend MS Dhoni to launch ...
