ASCI updates Influencer Guidelines for Health and Finance Sectors
Mumbai: The Advertising Standards Council of India (ASCI) has introduced an update to its Influencer Advertising Guidelines, specifically addressing Addendum ...
Ranjeev Vij steps down from TBWA\India and Nissan United
New Delhi: Ranjeev Vij, Executive Director at TBWA\India and Managing Director of Nissan United, has announced his departure from the ...
When Political PR Goes Wrong: The Art of Crisis Management in Indian Politics
The humid Delhi afternoon hung heavy as Arvind Kejriwal stepped onto the podium. Behind him, the city skyline was barely ...
Rediffusion Kolkata bags Creative Mandate for Prabhuji Pure Food
Mumbai: Rediffusion Kolkata has secured the creative and strategic communications mandate for Prabhuji Pure Food, a FMCG brand in India’s ...
Ambitions have changed post the acquisition of MX Player by Amazon: Karan Bedi
Mumbai: In June 2024, Amazon acquired MX Player and merged it with miniTV to create Amazon MX Player, a new ...
Sungrow Europe names Content Digital Agency for Digital Media Initiatives
Mumbai: Content Digital Agency (CDA) has announced its partnership with Sungrow Europe, the global leader in PV inverter shipments (as ...
The Leapfrog Network acquires Popinions to deepen Gen Z engagement
Mumbai: The Leapfrog Network (TLF Network) has acquired Popinions, one of Instagram’s most culturally resonant Gen Z pages. With a ...
Ramraj Cotton welcomes Actress Meenakshi Chaudhary as Brand Ambassador for Mrithu Towels
Mumbai: Ramraj Cotton has announced the appointment of actress Meenakshi Chaudhary as the brand ambassador for its newly launched premium ...
Our vision is to be the most credible and transparent partner for brands and agencies in India: Gandharv Sachdeva, Hybrid
With four years of successful operation, Hybrid has established itself as a prominent player in the Indian ad tech industry, ...
Fibe’s marketing playbook aims for a no-nonsense, witty, and genuinely helpful tone in finance conversations: Sudesh Shetty
According to RBI data, India has seen a sharp rise in financial frauds, with bank fraud cases up 27% in ...
