Continental Xtra’s TVC uses cultural nuances of Tamil Nadu in its effort to connect with the Tamil consumers

MUMBAI: GenZ professionals are optimistic and forward-thinking when it comes to GenAI. 1 in 2 GenZs believe that GenAI will ...

Gadda Co’s ad featuring actor Mukesh Khanna portrays the stress caused by inadequate sleep

MUMBAI: Gadda Co which works in the mattress and bedding industry, announces the launch of its latest ad campaign, 'Ab ...

India’s Gaming Boom: How Tier-2 and Tier-3 cities are powering a $2.6 billion industry

India's gaming industry has experienced remarkable growth in recent years, evolving into a significant economic sector. A notable aspect of ...

Balancing Brand-Building and Performance Marketing for Long-Term Success: Ankit Gulechha, Kushal’s Fashion Jewellery

Kushal's Fashion Jewellery has unveiled its first brand campaign through a film that looks to celebrate the joy of dressing ...

Yash & Radhika star in a legal battle against oil adulteration in Freedom Cooking Oil’s new campaign

Mumbai: Freedom Healthy Cooking Oils has launched a bold new ad campaign, ‘Courtroom,’ that makes a strong case against oil ...

Swiggy buys World Pickleball League’s Mumbai team

MUMBAI: Swiggy today announced its ownership of Team Mumbai in the World Pickleball League (WPBL). This is a global franchise-based ...

Sabala Millets’ brand film aims to reintroduce millets into mainstream diets, one meal at a time

MUMBAI: Sabala Millets, the newly launched millet-based food brand under the Ramoji Group, has debuted its first brand film, centred ...

Flipkart’s Black Friday campaign is inspired by Bollywood actor Arshad Warsi’s performance in the movie ‘Golmaal’