MUMBAI: Sabala Millets, the newly launched millet-based food brand under the Ramoji Group, has debuted its first brand film, centred around Millets as a source of power and strength. The film looks to capture Sabala’s mission to reintegrate millets into the mainstream, one meal at a time.
The brand film looks to highlight Sabala’s products, showcasing how they fit into the lives of people across diverse regions, ages, and lifestyles. From children to elders and busy professionals who are away from family, the film aims to emphasise how Sabala Millets offer nutritious options for everyone.
Sahari Cherukuri, director Sabala Millets, said, “This brand film celebrates not just the products we offer but the joy they bring to every meal. Through this visual narrative, we hope to inspire people to embrace the power of nutritious eating with Sabala Millets.”
The film serves as a tribute to India’s food traditions and its modern evolution. It takes viewers on a journey where Sabala Millets transform everyday meals into wholesome experiences.
Sabala Millets collaborated with Ants Digital, an integrated communications agency based in Gurgaon and Hyderabad, to bring this film to life.
Speaking on the collaboration with Sabala Millets, Sanjay Arora, CEO, Ants Digital, said, “It has been an absolute honour for all of us at Ants to craft this brand film for Sabala Millets. Bringing alive the essence of the brand and showcasing the message of nutrition, strength, and tradition was a deeply fulfilling experience. This film is a celebration of how Sabala Millets is enriching lives across regions and generations, and we are proud to have been part of this inspiring journey.”
The brand film is now live and available on social media channels of Sabala.
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