Infectious Advertising appoints Akshay Kapnadak as chief creative officer
Mumbai: Infectious Advertising, an independent ad agency has appointed Akshay Kapnadak as its chief creative officer. In his new role, ...
Gen Z prefers frequent small purchases, whereas Gen Y and Gen X combine regular transactions with significant buys in key categories: Dentsu, Phone Pe Report
MUMBAI: Each generation displays unique shopping and spending habits shaped by lifestyle choices and economic influences. Younger consumers, such as ...
KAI names Keijiro Takasago as Managing Director for KAI India
New Delhi: KAI Group, a globally recognized brand in kitchenware, personal care, and beauty care products, has appointed Keijiro Takasago ...
Publicis OOH India’s ‘FlexForward’ initiative turns advertising waste into eco-friendly products
Mumbai: Publicis OOH India, part of Publicis Groupe India, has launched an innovative green initiative, FlexForward, aimed at transforming the ...
Vserve noticed a rise in festive demand this season, showing a trend towards online shopping: Siva Balakrishnan, Vserve
Vserve is an e-commerce business solutions enterprise managing over 1,500 projects worldwide for more than seven years. The company is ...
Grey India appoints Varun Kohli as Senior Vice President, Business – North
New Delhi: Grey India has appointed Varun Kohli as Senior Vice President, Business – North. With over 15 years of ...
Rungta Steel launches 5th TVC with SRK, Alia, and Ranbir, showcasing ‘Ekdum Solid’ durability in humorous scenario
New Delhi: Rungta Steel, a name in India’s steel and TMT bar manufacturing industry, has unveiled its fifth TVC series ...
Blue Tribe Foods launches new campaign introducing plant-based chicken nuggets with Anushka Sharma and Virat Kohli
Mumbai: Blue Tribe Foods is revolutionizing the world of plant-based eating with its latest innovation – next-generation plant-based chicken nuggets. ...
Authenticity vs. Influence: How to Choose the Right Influencers for Your Brand
Picture this: You're scrolling through Instagram, and an influencer you’ve followed for years suddenly promotes a product. The recommendation feels ...
Doordarshan named official broadcast partner for Hockey India League 2024-25
New Delhi: Doordarshan (DD), India’s national broadcaster, has been announced as the official broadcast partner for the upcoming Hockey India ...
