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Home Campaigns

Blue Tribe Foods launches new campaign introducing plant-based chicken nuggets with Anushka Sharma and Virat Kohli

by MN4U Bureau
November 30, 2024
in Campaigns
Reading Time: 3 mins read
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Blue Tribe Foods launches new campaign introducing plant-based chicken nuggets with Anushka Sharma and Virat Kohli
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Mumbai: Blue Tribe Foods is revolutionizing the world of plant-based eating with its latest innovation – next-generation plant-based chicken nuggets. By using a breakthrough high-moisture cooking process, these nuggets deliver an incredibly meaty texture that might just make you forget they’re entirely plant-based. Not only does this technology enhance the taste, but it also boosts the protein content by 50% compared to the previous batch, providing a nutritional profile that rivals traditional chicken nuggets. The new nuggets pack over 4x the protein of regular vegetable-based alternatives.

In addition to their superior protein content, these plant-based nuggets are free from cholesterol, hormones, and antibiotics, offering a healthier, more sustainable option. They are also 100% animal-free and free from palm oil, aligning with Blue Tribe’s commitment to creating eco-friendly, sustainable food products.

Taking accessibility to the next level, Blue Tribe’s chicken nuggets are priced competitively with meat-based options, making it easier for consumers to make healthier and more sustainable food choices without breaking the bank. This launch marks a bold move toward mainstreaming plant-based eating, ensuring that people can enjoy both great taste and nutritional benefits without compromise.

Celebrity couple and Blue Tribe ambassadors, Anushka Sharma and Virat Kohli, praised the new product for its innovation and purpose-driven approach. Anushka Sharma, said, “Blue Tribe is leading a quiet revolution, and these nuggets are the future of food which can be both indulgent and healthy. As someone who cares deeply about making mindful choices, I am happy that these nuggets are a testament to what’s possible when innovation meets purpose. It’s not just food—it’s a movement toward a better, more conscious world.”

Virat Kohli said, “The journey to better eating doesn’t have to be boring, and Blue Tribe has nailed that balance. These nuggets are more than just a snack—they’re a statement that taste and sustainability can go hand in hand. It’s exciting to see how Blue Tribe is making plant-based eating mainstream in such an authentic and delicious way”

With this launch, Blue Tribe Foods continues to challenge the status quo and prove that plant-based foods are not just alternatives—they are the future. The new chicken nuggets are now available in major retail outlets and online platforms.

 

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Tags: Anushka SharmaBlue Tribe Foodsplant-based chicken nuggetsVirat Kohli

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