Brands turn purpose into action through sustainability campaigns: World Environment Day 2026
World Environment Day has evolved beyond a symbolic observance to become a platform for organisations to showcase meaningful action towards ...
Servotech Uses Nostalgia and Humour to Make Solar Adoption Feel Simple and Relatable
Mumbai: As solar energy moves from being a niche sustainability choice to a practical household investment, Servotech Renewable’s latest campaign, ...
Sushant Sinha Joins News18 India to Strengthen Primetime Editorial Line-up
Mumbai: News18 India has announced the appointment of senior television journalist and news anchor Sushant Sinha, further bolstering the channel's ...
GO COLORS and Prajakta Koli Turn Everyday Fan Behaviour into a Fashion-First Brand Story
Mumbai: In an influencer economy crowded with celebrity collaborations and fashion endorsements, GO COLORS’ latest campaign for the launch of ...
ZILO launches its first-ever large-scale OOH campaign across Mumbai
Mumbai: ZILO Retail, has launched its first-ever large-scale Out-of-Home (OOH) campaign across Mumbai, marking a major step in building citywide ...
Licious taps into India’s Momo Obsession with ‘Mother of All Momos’ campaign
Bengaluru: Licious, India's first D2C unicorn, has launched its latest campaign, ‘Mother of All Momos’, as it expands into the ...
Horlicks enters ready-to-drink segment with new milkshake sange for Gen Z consumers
Mumbai: Hindustan Unilever Limited (HUL) has expanded the Horlicks portfolio with the launch of Horlicks Milkshake, marking the brand’s entry ...
Ritvik Lamba joins HCLTech as Associate Manager – Corporate Communications
Mumbai: HCLTech has appointed Ritvik Lamba as Associate Manager – Corporate Communications, strengthening its communications team as the company continues ...
MOMS Outdoor Creates a Culturally Driven On-Ground Campaign for Sony MAX’s Laalo
Mumbai: Bringing regional storytelling to the streets of Mumbai, MOMS Outdoor recently executed a distinctive on-ground activation for Sony MAX ...
Safari and Manyavar launch ‘Shaadi Ka Safar’ wedding luggage collection
Mumbai: Safari Industries, a luggage brand, has partnered with Manyavar, one of the country’s most celebrated wedding and occasion wear ...
