Mumbai: Safari Industries, a luggage brand, has partnered with Manyavar, one of the country’s most celebrated wedding and occasion wear brands, to introduce “Shaadi Ka Safar”, a wedding-themed luggage collection designed specifically for modern Indian weddings.
The collaboration aims to redefine the role of luggage in wedding celebrations, transforming it from a purely functional travel accessory into a meaningful and stylish part of the wedding journey. The collection combines Safari’s expertise in travel gear with Manyavar’s deep understanding of Indian wedding traditions and contemporary celebration aesthetics.
Built around the insight that while every aspect of a wedding—from bridal attire and jewellery to décor and gifting—is carefully chosen, luggage often remains overlooked, the collection seeks to elevate travel essentials into memorable wedding companions.
Designed for destination weddings, bridal trousseaus, family gifting, and newlywed travel, the collection blends practicality with celebration-ready design. The brands position the range as an extension of the wedding experience, accompanying couples through one of the most significant transitions of their lives.
To amplify the launch, Safari and Manyavar have rolled out a multi-channel marketing campaign that includes editorial outreach, fashion and wedding-focused storytelling, influencer collaborations, and experiential activations. The campaign also features a content video with dancer and actress Mukti Mohan and her husband, actor Kunal Thakur.
Commenting on the collaboration, Sudhir Jatia, Managing Director, Safari Industries, said, “At Safari, we have always believed that luggage is part of life’s most important journeys. With ‘Shaadi Ka Safar’, we wanted to create something that goes beyond utility, something that feels special enough for one of the most memorable milestones in a consumer’s life. This collaboration with Manyavar allows us to bring together thoughtful design, functionality, and celebration in a truly distinctive way.”
Vedant Modi, Chief Revenue Officer, Vedant Fashions Limited, added, “Weddings in India are deeply emotional, culturally rich, and filled with rituals, gifting, and expression. For decades, we have had the privilege of dressing couples for their most important celebration days, and now we are thrilled to accompany them on the journey that follows. Partnering with Safari Industries for this collaboration was a natural fit, their legacy in crafting durable, innovative travel gear perfectly complements our vision of celebration and modern style. With ‘Shaadi Ka Safar’, we are extending the celebration beyond apparel and into an entirely new category, creating a product experience that feels relevant, elegant, and meaningful for today’s couple.”
The ‘Shaadi Ka Safar’ collection is now available through Safari stores, select Manyavar outlets, the brands’ websites, and leading e-commerce marketplaces. The launch marks a unique category crossover between travel and wedding lifestyle segments, catering to evolving consumer preferences for experiential and personalised celebrations.
