Publicis Media India Launches Markriti: A Marketing Mix Modeling Tool to empower CMOs
New Delhi: Publicis Media India has introduced Markriti, an advanced machine-learning-based Marketing Mix Modeling (MMM) tool designed to enhance the ...
Content marketing is integral to our ongoing customer engagement strategy: Nalin Jain, Godrej Capital
Godrej Capital is the financial services arm of the Godrej Industries Group and the holding company for Godrej Housing Finance ...
I&B Ministry grants approval for License Transfer of Viacom18 channels to Star India
New Delhi: The government has approved the transfer of licenses for non-news and current affairs TV channels from Reliance Industries, ...
Hero Cycles partners with Wieden+Kennedy India to reignite the joy of cycling with their new ‘Cycle Hero Hai’ campaign
Mumbai: Hero Cycles partners with Wieden+Kennedy India to reignite the joy of cycling with their new ‘Cycle Hero Hai’ campaign. ...
ESAF Small Finance Bank’s ‘Clap Of Joy’ campaign looked to gauge the emotion that it stood for as a brand
MUMBAI: ESAF Small Finance Bank, the new-age bank, has launched a ‘Clap of Joy’ campaign to celebrate its anniversary. This ...
Loom Crafts onboards Urvashi Rautela as Brand Ambassador
New Delhi: Loom Crafts, an oldest manufacturers of luxury outdoor furniture, has appointed Bollywood star Urvashi Rautela as its brand ...
Coca-Cola and Marvel Unite for Epic Limited-Edition Packaging and Immersive Storytelling Experience
Bengaluru: The Coca-Cola Company and Marvel have announced an exciting partnership, unveiling limited-edition packaging featuring bespoke illustrations of over 30 ...
Indian Newspaper Society reports 10.6% ad revenue growth in 2023
New Delhi: The Indian Newspaper Society (INS) has announced a significant achievement in its 85th annual report for 2023-24, revealing ...
Mortein’s new campaign raises awareness about its 2-in-1 Spray for mosquitoes and cockroaches
MUMBAI: Pest control brand Mortein has announced a new campaign, ‘Bacche Bacche Ko Pataa Hai’, spotlighting its product— Mortein 2-in-1. ...
Ikea India’s campaign encourages people to embrace the little moments that make festivals extra special
MUMBAI: As the festive season approaches, people across the country will give their homes a refresh with makeovers, big and ...
