Speed, Trends, and Accessibility: How Fast Fashion Marketers Are Winning Over Gen Z
Gen Z has transformed the way we think about shopping. This cohort, born between 1997 and 2012, views retail as ...
Compaq TV unveils Affordable Entertainment Revolution for Indian Homes
New Delhi: Compaq TV, a flagship brand of Ossify Industries celebrated for its premium LED TV offerings, has announced a ...
India’s World Cup Triumph, PM Modi’s Global Leadership, and Ambani Wedding lead Rediffusion’s Hits of 2024
Mumbai: In the annual ‘Hits of the Year’ survey conducted by advertising agency Rediffusion’s Red Lab team, India’s ICC Men’s ...
Snap Inc. appoints Ryan Ferguson as ANZ Managing Director
Mumbai: Social media technology company Snap Inc. has announced Ryan Ferguson as its new Managing Director (MD) for Australia and ...
India holds strong as 2nd on Global Consumer Sentiment Index in Dec 2024: LSEG-Ipsos Survey
India has maintained its resilience in consumer sentiment, securing the 2nd position on the LSEG-Ipsos Primary Consumer Sentiment Index (PCSI) ...
Marketing in 2025: CTV’s Rise, Generative AI’s Revolution, and the New Frontiers of Personalization, PR, and Consumer Demographics
As we stand on the brink of 2025, the marketing landscape continues its rapid evolution, fueled by advancements in technology, ...
Approach Bollywood and Go Spiritual join forces to launch Anti-Drunk Driving Campaign ahead of New Year’s Eve
Mumbai: In a collaborative effort to promote safe celebrations this New Year’s Eve, Approach Bollywood, India’s premier Bollywood and entertainment ...
Crisis Communication in the Digital Age: Preparing for the Unexpected
In the blink of an eye, a careless tweet or a false rumour can easily become a full-blown PR nightmare. ...
Adani to sell 44% in FMCG company to exit Wilmar joint venture for $2 billion
Mumbai: The Adani Group, helmed by Gautam Adani, has announced its exit from the 25-year-old joint venture Adani Wilmar, selling ...
In 2025, Trailer Park Group will extend services to non-entertainment brands with storytelling expertise: Ankit Bhatia & Tamagna Ghosh
Trailer Park Group is innovating within India's entertainment ecosystem and the broader APAC market. The company creates campaigns across OTT, ...
