New Delhi: V Spark Communications, a Delhi NCR-based public relations agency, has rebranded as Fizz PR, marking a strategic milestone in its evolution as it expands its footprint across India and international markets. Effective immediately, the agency will operate under its new identity while retaining its existing leadership, team, client relationships, and service offerings.
The rebranding reflects the agency’s transition from a regional PR firm to a full-spectrum communications partner catering to brands across media, digital, social, creator, and international ecosystems. Coinciding with the announcement, the agency has also launched its new website, www.fizzpr.com.
“We didn’t just want a new name; we wanted a name that captures how we actually work. Great PR isn’t quiet. It’s the spark that gets people talking, the fizz that makes a brand impossible to ignore. That’s the energy we bring to every campaign, and now our name says it too,” said Kanika Chhabra, Founder of Fizz PR.
According to the agency, the rebrand reflects the changing communications landscape, where brands increasingly require integrated storytelling across multiple platforms and geographies. Over the years, V Spark Communications has expanded beyond traditional media relations to execute campaigns across Indian metros and international markets, prompting the move to a new identity that better aligns with its broader capabilities.
Emphasising that the transition is an evolution rather than a reinvention, Chhabra added, “This isn’t a reset, it’s a graduation. Everything that made V Spark a trusted partner stays exactly the same. We’re just showing up with a name and a look that finally match the energy we bring to our clients’ brands.”
The new brand identity is built around four core principles: earning attention through meaningful storytelling, functioning as an extension of clients’ teams, integrating media, digital, social and international communications into a unified narrative, and using agility and momentum as strategic differentiators.
Under the Fizz PR banner, the agency will continue to offer services across Technology & SaaS PR, Startup & Growth PR, Healthcare & Pharma PR, Consumer & Lifestyle PR, Real Estate & Infrastructure PR, IPO PR, Government Relations, and Celebrity & Personal PR. Its client portfolio spans major Indian markets including Delhi, Mumbai, Bengaluru, Hyderabad, Pune and Chennai.
As part of its next phase of growth, Fizz PR is also formally expanding its International PR practice, helping Indian brands build visibility in overseas markets while supporting global companies entering India. The agency said its existing team, client relationships and case studies will transition seamlessly to the new brand as it positions itself as a modern communications partner built for today’s integrated media landscape.
