The Future of Storytelling: How Immersive Ads are Changing Consumer Engagement
Despite marketing strategies and consumer behaviour changing fast and quickly, the challenge for brands remains the same - to hold ...
Brands often associate sonic identity with TV jingles: Rajeev Raja, BrandMusiq
Founded by Rajeev Raja with Ajit Varma as CEO and Co-founder, BrandMusiq expresses a brand’s essence by applying the science ...
Short films enhance emotional connection with audience, reinforces brand identity: Kaushik Chakraborty, Tata Capital
Tata Capital, the flagship financial services company of the Tata Group has presented its latest campaign, ‘Mitaye Faasle’, featuring brand ...
Asianet premieres a new game show ‘Enkile Ennodu Para’ from October 26
Kochi: Asianet has launched a new game show, Enkile Ennodu Para, premiering on October 26, 2024. This innovative guessing game ...
NDTV Marathi Set to Host Maharashtra’s Political Heavyweights at its Inaugural Conclave in Mumbai
NDTV Marathi, NDTV Network’s flagship Marathi news platform, is set to host its first-ever election conclave themed ‘Maharshtracha Jaaheernama’ bringing ...
SBI Launches ‘Celebrations Unlimited’ Campaign Conceptualized by FCB Kinnect to Promote Festive Loans
In a bid to reshape consumer perceptions around borrowing, State Bank of India (SBI), the country’s largest public sector bank, ...
Nearly 90% of players believe that the Indian environments and themes in-game are a standout feature in FAU-G: Domination
MUMBAI: Fearless and United Guards (FAU-G): Domination, the made-in-India First-Person Shooter (FPS) Team Deathmatch mobile game, recently held its latest ...
Behrouz’ Diwali campaign uses AI to deliver a personalised message from actor Saif Ali Khan
MUMBAI: Rebel Foods, an internet restaurant company, is bringing a royal touch to Diwali with its flagship brand, Behrouz Biryani. ...
Equentis Wealth Advisory Services’ Diwali campaign honors modern women as key financial decision-makers
MUMBAI: Equentis Wealth Advisory Services, a player in equity advisory services in India has announced its Diwali campaign, 'Har Ghar ...
Sugar Cosmetics’ digital campaign unites celebrities of diverse backgrounds
MUMBAI: Sugar Cosmetics, an omnichannel beauty brand that claims to be growing among Gen Z and Millennial consumers has launched ...
