MUMBAI: Equentis Wealth Advisory Services, a player in equity advisory services in India has announced its Diwali campaign, ‘Har Ghar Lakshmi’ honouring modern women as pivotal financial decision-makers in today’s world. The campaign looks to emphasise empowerment, connection and celebration that women today embody with their independence, strength, and resilience while remaining rooted in cultural values.
The campaign targetting women aged 25-40 showcases their ability to manage both personal and professional responsibilities during the festive season, highlighting their strength, resilience, and ability to balance various facets of life.
At the core of the campaign are stories that feature women in diverse roles – like a woman helping her family on festive card games, symbolising collaboration and festive spirit, to a career-driven professional rushing out of the office after a long day, to the multitasking mother-to-be managing both family and career, and the homemaker confidently overseeing household finances. These narratives look to capture the essence of modern womanhood, showing how today’s women seamlessly balance their ambitions with cherished family traditions. Accompanied by visuals of rangoli-making and family gatherings, the campaign aims to underscore the importance of community, connection, and shared joy, while emphasising the strength women bring to every aspect of their lives – from celebrations to financial decisions.
The campaign arrives at a pivotal time when women are making significant strides in the financial landscape. In 2024, women account for 22% of all stock market investors in India (according to the NSE findings), a substantial leap forward. With the number of female investors growing nearly sevenfold since 2015, women are playing an increasingly vital role in shaping the country’s financial future. Through relatable narratives and lively visuals, the campaign “Har Ghar Lakshmi” inspires and connects with audiences by portraying women as pillars of their homes while encouraging them to take charge of their financial futures.
Alok Arya, CMO Equentis said, “The ‘Har Ghar Lakshmi’ campaign is to encourage women to accept the very fact that they are the wealth creators. And we salute the modern Lakshmis who gracefully combine tradition with ambition and light their way to economic freedom and wealth. This campaign also acknowledges the balance these women strike between tradition and ambition where they once hesitated to invest or make financial decisions, they now pull up their socks and confidently navigate the world of investments!”
The campaign looks to resonate the sentiment that Diwali is incomplete without “Ghar ki Lakshmi,” reminding us of the integral role women play in our lives and communities. This Diwali, Equentis salutes the new-age Lakshmi, the woman who manages her home and family perfectly yet takes control of her financial future. From making investment decisions to leading a family through financial planning, the new-age Lakshmi is truly a beacon of both tradition and modernity. That is the campaign’s message.
